an ability to react and respond and with an R&D budget set at a fixed proportion of profit (5%), Honda's vision reflects the needs of the industry in response to the need for change. At the heart of that vision at Honda is the desire to be 'A Company that Society wants to exist'. Powerful initiatives such as zero landfill at production sites sets this privately held company apart against the backdrop of globalisation.
At Honda City in Japan the fuel cell initiative has been fully exploited to generate actual hydrogen gas inside homes as part of domestic systems powered by solar and other renewables. The Hydrogen gas is then used to power domestic fuel cell stacks and fuel cell engines in Honda cars parked on drives. Whilst the electrical output of each fuel cell is small the summation over all of the cells in a hydrogen fuel stack is enough to generate drive sufficient to generate speeds in excess of 100mph. A small number of Honda's Hydrogen fuel cell cars are on trial world-wide. One of the cars is in normal everyday use by a family there this is significant as it reflects Honda's confidence in the technology for it to be loaned out in this way. Hydrogen is an interesting addition to the portfolio of environmental technologies available to the industry in the future, whilst COx emissions will be low, NOx remains an issue as does the stability of hydrogen as a fuel. |