If that was not sufficient a challenge, Jaguar lopped 8 months off the programme from SI Gateway(Strategic Intent) to
Job 1 to take advantage of market conditions which left the competition unusually quiet in terms of new product action
during, and substantially following the launch period. Discipline and thoroughness were the order of the day during
comprehensive benchmarking through virtual simulation and simultaneous design release activity.
Creativity abounded in the design studios and was taken on board by the engineering team which included such features
as the retracting rotary transmission control, the rotating air vents in the facia, touch control interior lights and the
extremely subtle blue theatre lighting of the interior. The refinement tuning and abuse load testing of some of these new
features was a story in itself. |