The new Jaguar XF was the subject of the Midland Centre technical lecture at Coventry University in May when 70 members, students and friends gathered to hear of the design and development programme on Coventry’s latest offering. Introduced by Chairman, John Reason, Mick Mohan, Director of Programmes and Andy Whyman, Manager, Vehicle Office Jaguar gave a comprehensive talk on how leading manufacturers tackle one of the most complex challenges in

modern design. The challenge was to replace an existing model (S-type) with a new vehicle which has all the discrete technology Jaguar are famed for with a contemporary design which would appeal to younger buyers and yet maintain the loyalty of traditional buyers. It had to be faithful to the Jaguar tradition of a sporting saloon with genuine sports car performance but offering the sumptuousness of soft leather, thick carpets and quiet interior expected in a luxury vehicle.