having to ship their part for coating and waiting for its return. Following Turbo Dynamics, Primary Designs, a world leader in exhaust and motorsport fabrication, TVR tuning specialist STR8 SIX and vehicle engineering performance specialists RS Fabrications have been attracted to the new profitable scheme in the first month alone. “The agreement allows resellers to offer Zircotec coatings as part of its standard product range as well as offering customer the Zircotec coating as an optional extra,” says Zircotec’s Peter Whyman. “Customers who require a thermal coating on their manifold or exhaust system can now specify a Zircotec coating direct from one of our resellers which should make it more convenient.” Crucially for companies working in motorsport and performance engineering, the deal also provides resellers ongoing access to Zircotec's advanced research and technical expertise.
The reseller scheme provides companies with a range of services that will help differentiate their offerings, vital in the tougher economic climate. Zircotec can provide effective point of sale and marketingmaterial, backed up with technical support

and proven industry experience. For any heat barrier and thermal management issue, Zircotec's technical specialists can provide solutions and advice no matter how demanding the requirements to suit individual requirements.

“To have four leading companies signed up within a month has exceeded our expectations,” adds Whyman. “The scheme offers reseller a valuable revenue stream and it increases the convenience for our customers. We are sure more companies are likely to join.”