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Alcoa’s proprietary Dura-Bright technology surface treatment has been offered in the commercial vehicle marketing since 2003, and more recently in the automotive OEM market. Launched into the automotive marketplace in 2007, Dura-Bright technology by Alcoa is now available on several leading Global automotive platforms. Fitment on the Audi A6 signals the first application of Dura-Bright technology for a European luxury saloon.
In addition, all Dura-Bright technology wheels are produced by Alcoa’s forged engineering expertise. Alcoa forged aluminium wheels provide increased strength and durability gains and are typically twice as strong as a comparable cast aluminium wheel in crush tests. Further, a forged wheel reduces unsprung weight on a car, maximizing vehicle performance, including more responsive steering and braking performance, while reducing weight compared to a similar cast aluminium wheel by over 20 percent. Additionally, CO2 emissions are lowered and fuel economy is enhanced due to the weight reduction.
“We are proud to work with Audi to provide our eighteen-inch wheel with Dura- Bright technology for the new A6 offering easy to clean maintenance benefits coupled with the strength and light weight advantages of a forged aluminium wheel for improved driving dynamics,” concludes Parnell.
The launch of Dura-Bright technology with Audi follows on from Alcoa’s Sixtieth Anniversary of developing, producing and supplying forged aluminium wheels to the global automotive and commercial vehicle industries. For more information, visit www.strongwheels.com. |
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About Alcoa Wheel and Transportation Products Alcoa Wheel and Transportation Products, headquartered in Cleveland, Ohio, serves the commercial vehicle, automotive, and defence markets with products used in a range of applications including cast and forged aluminium wheels, aluminium space frames, specialized vacuum die cast products, niche products such as Dura-Bright® and Dura-Flange® wheels and M-Series™ medium truck wheels, as well as a variety of other aluminium components for these markets. AWTP is composed of three divisions: Transportation Products. |
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Commercial Vehicle Wheels, and Automotive Wheels. It employs 2,800 people at 30 locations worldwide.
About Alcoa Alcoa is the world leader in the production and management of primary aluminium, fabricated aluminium and alumina combined through its active and growing participation in all major aspects of the industry. Alcoa serves the aerospace, automotive, packaging, building and construction, commercial transportation and industrial markets, bringing design, engineering, production and other capabilities of Alcoa's businesses to customers. In addition to aluminium products and components including flat-rolled products, hard alloy extrusions, and forgings, Alcoa also markets Alcoa® wheels, fastening systems, precision and investment castings, structures and building systems. The Company has 97,000 employees in 34 countries and has been named one of the top most sustainable corporations in the world at the World Economic Forum inDavos, Switzerland. More information can be found at www.alcoa.com |
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