Audi AG has selected Alcoa to supply forged aluminium wheels with Dura-Bright technology surface treatment for the new 2009 Audi A6 recently debuting at the Paris International Motor Show.
Dura-Bright technology enhances the image of the vehicle and the ownership experience by making the wheels easy to clean while protecting against corrosion. Dura-Bright technology is the latest innovation in aluminium from Alcoa, who first helped Audi pioneer the lightweight aluminium space frame on the original A8.
“It was clear that Audi required a new wheel solution that is durable while retaining a high quality, innovative finish,” explains Mike Parnell, Vice President and General Manager – Alcoa Auto Wheels. “By staying cleaner longer, Dura-Bright technology wheels enhance a vehicle’s appearance allowing Audi A6 owners to enjoy their vehicle while lowering maintenance efforts.”
Traditional alloy wheels rely on lacquer as a finish and protection against the elements. During heat cycling, brake dust and grime can penetrate the lacquer to create a yellow discoloration or black specks that cannot be removed. Dura-Bright technology penetrates the surface of the wheel to become an integral part of the aluminium itself. It resists peeling, cracking and corrosion while offering a premium finish in keeping with Audi’s vehicle design philosophy.
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